Award Winning Research
Our Applied Research Collective Delivers Critical Insights To Accelerate And Elevate Business Results
Urgent AI Playbook for Teams
AI is moving faster than most organizations can track, let alone adopt. While leaders strategize, competitors are already operationalizing. This urgent research paper is your wake-up call. It outlines why teaming - not just tooling - is the decisive factor in AI success. Built by Redefine Winning, this report offers a proven, 5-phase roadmap, diagnostic checklist, and game-based learning strategies to help you close the gap between AI potential and real business traction. If you're serious about staying competitive, start here. The window to lead is closing.
Read on for more!
RTO Policies: An Alternative View
Interesting alternative take on RTO policies, wherever you stand on the topic.
What do you think? Share your thoughts!
▶️ Check out the video! (Under 1 minute)
We're here to help. How can we be of service?
The Team Personas: Predict Business Outcomes and Career Growth
As organizations continue to adapt to the fast-changing demands of modern business, the importance of understanding team dynamics has never been greater. Teams are the backbone of organizational success, driving innovation, productivity, and delivering results. However, not all teams are created equal.
Different teams exhibit varying levels of performance, alignment, and ability to deliver business outcomes. Relevant, up to date, and effective research in this space is limited. That’s why we are leading the charge on research in this critical field. From our own work in client organizations as varied as entrepreneurial start-ups to Fortune 5 companies, we have extensively researched the typical team personas that apply worldwide.
Read on for more!
Would You Tip Your Work Colleagues?
How would you react if tipping screens from other parts of your life - like coffee shops or restaurants - appeared in your office and work environments?
It may sound far-fetched, but perhaps it’s only a matter of time. And perhaps it would help people share how they really feel about the support they get from their colleagues!
▶️ Check out the video! (Under 1 minute)
Exponential VUCA: Video 5
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the final video! (Under 1 minute)
Exponential VUCA: Video 4
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out video 4! (Under 1 minute)
Exponential VUCA: Video 3
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the third video! (Under 1 minute)
Exponential VUCA: Video 2
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the second video! (Under 1 minute)
Exponential VUCA: Video 1
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the first video! (Under 1 minute)
Diary of a Team Coach: Episode 1: Trust
Introducing... Diary of a Team Coach! Elevate your results with great strategies from our video series based on our research framework.
In our first episode, we hear from a viewer who wants to explore how to build trust with a team member, manager, or peer.
Watch the full video on YouTube here.
Want to ask a question yourself? Schedule a conversation or send a message via our consultation page here.
The State of Team Coaching, 2025
The market for team coaching is growing substantially, and for good reason. Only 5% of teams report they’re achieving their full potential and it’s not surprising; a daily 1% reduction in team effectiveness results in a 100X reduction in annual team outcomes.
In Redefine Winning’s new State of Team Coaching Report, find out what team coaching is, why it is so successful, and how team coaching as a practice is different from standard coaching.
Don’t Let 7 Lies Hold You Back In 2025
It’s the perfect time to look at the stories you’ve been telling yourselves and ask if they’re really true. Sunlight is the greatest disinfectant, after all.
Most people think work is hard because of the people around them, and that can be true. But we also find that most people have resigned themselves to how things are and have lost their personal power to make things better.
That’s not ok; you’re so powerful and you can make change happen if you overcome the lies you believe that can be the very thing that hold you back from reaching your full potential.
Here are the seven of the most common team development lies we tell ourselves and how to overcome each of them.
Spot and overcome these every day, and you'll accelerate your growth and impact for 2025.
Why Your Team Doesn’t Want Team Coaching…
We often hear from leaders that they’ve canvassed their team members to see if they’d like to have team coaching. The response is occasionally negative, but that shouldn’t be a barrier to bringing on an experienced team coach that can help the team achieve its full potential.
In a fast-paced corporate world driven by tight deadlines and constant change, team coaching is one of the most effective methods to enhance team performance, drive business results, and create sustainable success.
In this article, we explore common reasons why teams don’t want a team coach, why these typically aren’t valid for the right reasons, and why as a leader you should think differently. Further, we highlight additional reasons as to why you’d want to involve a team coach on an occasional basis to help accelerate your business results – and career.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.
Success Is Not An Independent Variable
Whether you’re heading to an office building, your own home office, or out on the road/in the air, you are working to deliver outcomes each week.
This gives rise to simple questions with complex answers. Is your job to help things stay the same or to make them change? How easy is it to achieve both? And what can you do to improve your chances of success?
In this article we cover a range of topics across the need to maintain the status quo, the drive for transformation, what sets these two apart, how our own biases may determine the success or failure of either option, how our research helps overcome key challenges so you can deliver 10X outcomes, and practical steps to improve your chances of success.
This comprehensive article will give you cause to pause, ideas to make you re-think what success looks like, and practical things to try today - whether you’re a leader or team member.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.
Culture Change CAN Happen Overnight
I was telling a colleague earlier this week about an important initiative we are working on with an organization that is going through an industry defining transformation. The client said, “We need more time to make changes happen.” My reply to them stopped them in their tracks. The bottom line is that we are all empowered to make change happen; but if we don’t use that power, change won’t happen - however long you give it to manifest. And culture change is easier to effect than most people think!
Corporate Change: Five Awakenings from The Last Month
During the pandemic, most teams changed more in ten weeks than in the last ten years. For decades, we believed successful corporate transformation was almost beyond reach; it was too hard to make significant change stick – especially in larger companies. So many companies attempted to make major change happen. Most failed in the achievement of what we call the North Star, such as return on investment, increases in employee engagement, technology adoption, cost reduction, and so on. If we are honest, most of us had been begrudgingly happy with the status quo because it meant that we didn’t need to change anything ourselves. We were too busy. We were already working too many hours without a break, and we wanted all or part of our weekends to ourselves. We didn’t want to have to invest in changing something and, along the way, help others change and be successful too. But we learned a lot about organizational change from the seismic shifts brought about by the pandemic. Here are the top 5 corporate awakenings that we should take away.
Don’t Implement Agile Leadership; Live It
When anyone looks back on big achievements, whether in their career, sport, or something personal, they recognize how far they’ve come. We know inherently that there are lots of necessary steps involved to get to that end goal, and we know that our mindset is critical to enabling us to take the right steps and have the right behaviors to achieve it. Why then, when we consider implementing new, sizeable transformation efforts, like say, Agile Leadership, in our teams or organizations, do we stray from the inherent principles associated with undertaking a big journey? Explore this critical topic and see how you can accelerate your results in the shortest time possible. And, the funny thing is, it’s surprisingly easy!
Kick-Starting Change in Your Organization is Easier Than You Think
Throughout my career, I have encountered many people who wanted their organizations to change. Whether they were a front-line employee, a manager, or a member of a functional or executive team, all of them had encountered specific processes, behaviors or tools that were inefficient, time-consuming, and not serving the goals of their team or even their organization as a whole. Some of them made no effort to change how things worked and they carried on with existing processes and behaviors. They got more and more frustrated and unhappy with their jobs, actively participated in back-channel conversations about the issues they have encountered and started to come off as powerless to their colleagues and themselves. Change doesn’t have to take years to plan; it can start in the blink of an eye. Find out more here.
It's Change O’Clock: Why You MUST Stop Putting Off Organizational Transformation
It’s not news that today’s business environment is highly dynamic. Innovation, in all industries (not only tech), causes constant disruptions, some bigger than others. We’ve seen startups grow into billion dollar companies faster than ever, and all-time market leaders face serious legal allegations, revenue losses, and even go out of business. Now, more than ever, organizations strive to stay relevant, and most of them understand the benefit of having a healthy agile culture where people don’t hesitate to speak their minds, work in cross-functional teams, and collaborate with their clients. But when it comes to starting a change initiative that would help their culture fit that perfect description, they always have a reason to put it off. It’s time to stop that. We’re leaving too much value on the table and our competitors are biting at our heels as a result.
How Do We Shift From Old Behaviors to New?
When it comes to change initiatives, at Redefine Winning we place a lot of value on having the right mindsets, getting the organization’s broader ecosystem to buy in to co-creating the most impactful ways of working, and having a “never let each other fail” approach. As fundamental as all of this is to delivering results, it’s only the beginning of a transformational journey that many organizations tend to make more difficult than it could be. Here’s how to unlock easier transformations and accelerate your results (and career!).
Trusted By Leaders From
