Award Winning Research
Our Applied Research Collective Delivers Critical Insights To Accelerate And Elevate Business Results
Urgent AI Playbook for Teams
AI is moving faster than most organizations can track, let alone adopt. While leaders strategize, competitors are already operationalizing. This urgent research paper is your wake-up call. It outlines why teaming - not just tooling - is the decisive factor in AI success. Built by Redefine Winning, this report offers a proven, 5-phase roadmap, diagnostic checklist, and game-based learning strategies to help you close the gap between AI potential and real business traction. If you're serious about staying competitive, start here. The window to lead is closing.
Read on for more!
RTO Policies: An Alternative View
Interesting alternative take on RTO policies, wherever you stand on the topic.
What do you think? Share your thoughts!
▶️ Check out the video! (Under 1 minute)
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The Team Personas: Predict Business Outcomes and Career Growth
As organizations continue to adapt to the fast-changing demands of modern business, the importance of understanding team dynamics has never been greater. Teams are the backbone of organizational success, driving innovation, productivity, and delivering results. However, not all teams are created equal.
Different teams exhibit varying levels of performance, alignment, and ability to deliver business outcomes. Relevant, up to date, and effective research in this space is limited. That’s why we are leading the charge on research in this critical field. From our own work in client organizations as varied as entrepreneurial start-ups to Fortune 5 companies, we have extensively researched the typical team personas that apply worldwide.
Read on for more!
Would You Tip Your Work Colleagues?
How would you react if tipping screens from other parts of your life - like coffee shops or restaurants - appeared in your office and work environments?
It may sound far-fetched, but perhaps it’s only a matter of time. And perhaps it would help people share how they really feel about the support they get from their colleagues!
▶️ Check out the video! (Under 1 minute)
Exponential VUCA: Video 5
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the final video! (Under 1 minute)
Exponential VUCA: Video 4
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out video 4! (Under 1 minute)
Exponential VUCA: Video 3
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the third video! (Under 1 minute)
Exponential VUCA: Video 2
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the second video! (Under 1 minute)
Exponential VUCA: Video 1
Remember when VUCA was a key term 10+ years ago?
Well, today, things are 10X VUCA, so you need to be 10X, too!
Welcome to our 5 part video series. Here are the 💡 5 mindset shifts you need to be successful today 💡
▶️ Check out the first video! (Under 1 minute)
Diary of a Team Coach: Episode 1: Trust
Introducing... Diary of a Team Coach! Elevate your results with great strategies from our video series based on our research framework.
In our first episode, we hear from a viewer who wants to explore how to build trust with a team member, manager, or peer.
Watch the full video on YouTube here.
Want to ask a question yourself? Schedule a conversation or send a message via our consultation page here.
The State of Team Coaching, 2025
The market for team coaching is growing substantially, and for good reason. Only 5% of teams report they’re achieving their full potential and it’s not surprising; a daily 1% reduction in team effectiveness results in a 100X reduction in annual team outcomes.
In Redefine Winning’s new State of Team Coaching Report, find out what team coaching is, why it is so successful, and how team coaching as a practice is different from standard coaching.
Don’t Let 7 Lies Hold You Back In 2025
It’s the perfect time to look at the stories you’ve been telling yourselves and ask if they’re really true. Sunlight is the greatest disinfectant, after all.
Most people think work is hard because of the people around them, and that can be true. But we also find that most people have resigned themselves to how things are and have lost their personal power to make things better.
That’s not ok; you’re so powerful and you can make change happen if you overcome the lies you believe that can be the very thing that hold you back from reaching your full potential.
Here are the seven of the most common team development lies we tell ourselves and how to overcome each of them.
Spot and overcome these every day, and you'll accelerate your growth and impact for 2025.
Why Your Team Doesn’t Want Team Coaching…
We often hear from leaders that they’ve canvassed their team members to see if they’d like to have team coaching. The response is occasionally negative, but that shouldn’t be a barrier to bringing on an experienced team coach that can help the team achieve its full potential.
In a fast-paced corporate world driven by tight deadlines and constant change, team coaching is one of the most effective methods to enhance team performance, drive business results, and create sustainable success.
In this article, we explore common reasons why teams don’t want a team coach, why these typically aren’t valid for the right reasons, and why as a leader you should think differently. Further, we highlight additional reasons as to why you’d want to involve a team coach on an occasional basis to help accelerate your business results – and career.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.
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